blog question: What are three perks of continuity editing that this article mentions? Why are they important? What are three rules mentioned later in the article that help you achieve good continuity? Why are they important?
Continuity editing allows the audience to hear what is happening, everyone can easily see what's happening, and it allows the audience to know the time and place. These allow the movie or episode to flow along the storyline easily. You must keep the camera at eye level, control the time of the shots, and remind the audience you are still in the same place. This is important, because without this, the shots will look jumpy when together and not let it flow as it was supposed to, thus going against the whole point of continuity.
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